SEO & SEM: Search Engine Marketing

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April 19, 2022
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April 19, 2022
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SEO & SEM: Search Engine Marketing

What are SEO and SEM?

SEO and SEM are very important techniques for promoting your website. They are two of the techniques that you cannot ignore if you want your project to be successful.

SEO: Search Engine Optimization, or Optimization for Search Engines

The best way for your site to receive more visits is to optimize it so that it appears in the first positions of search engines (Google, Bing, etc.) is SEO (Search Engine Optimization, or Optimization for Search Engines) . For this we follow the best guidelines and that your site meets the expectations of search engines.

On-page and off-page SEO: You may hear SEO referred to as “on-page” and “off-page” (online and offline). On-page SEO refers to elements of your website that you have direct control over, such as link structures, formatting, proper use of headers, etc.

Off-page SEO refers to things like link building, reach, and anything else you can’t control directly through your website.

There is often an overlap between on-page and off-page SEO work as well.

Technical SEO

Technical SEO is primarily concerned with the architecture of your website. Include things like:

  • A clean link structure
  • Proper use of header tags
  • Properly implemented 301 redirects
  • Page load speed
  • Mobile friendliness

These are very basic elements that need to be set up correctly so that you can build your SEO strategy on a solid foundation. Many of these can be fixed during an initial site audit.

Keyword Research

Keyword research is the process of discovering the best search queries for your business.

This may sound simple, but proper keyword research takes a lot of work. There are many factors that determine how “good” a given keyword is.

Search volume, level of competition, and user intent are just a few of the qualities good SEOs look for when researching keywords.

Link building / outreach

This is one of the most labor-intensive aspects of good SEO work. A large part of your website’s reputation in the eyes of Google is based on your backlink profile. Essentially, the more high-quality links from high-authority websites point to your website, the more likely Google and other search engines are to recommend your pages to their users.

There are a few different link building strategies that most SEOs will use when working on your website, such as:

  • Publishing high-quality content (infographics, videos, guest posts) to other websites
  • How to list your website in reputable directories
  • Creating great content that links naturally
  • Link building requires in-depth knowledge of the process, as Google is not kind to websites with “unnatural link profiles” as a result of low-quality links , blatant link building solely for SEO and other dodgy practices.

If your website receives a penalty from Google, it could be completely deindexed until you fix the problem. This means that it is very important to start building links correctly the first time.

Content creation

SEO doesn’t work without content. Content creation can be anything from blog posts to site articles to entire infographics. The goal is to create high-quality content that other people will relate to.

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